Word Crafters Copywriting and Marketing |

CAT | Productivity

How long does it take to become so skilled at a job, hobby or any other particular area that you are considered to be a Master – an expert?  According to Michael Masterson who is well known in the copywriting field, it takes about 1,000 hours If you started today and spent 20 hours a […]

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Think about when you learned anything new. When did you learn the most about it?  Was it when you knew absolutely nothing about it?  Or – was it when you had some knowledge of it and you were just adding to it? If you think about it deeply, I am sure you will agree.  You […]

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“Whether You Think You Can or Think You Can’t, You are Right.” – Henry Ford I don’t know if you’re like me.  Sometimes it takes me quite awhile to understand something I read or hear. Case in point. I first heard the quote at the top of this post from Henry Ford quite a few […]

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Several weeks ago I needed ten $1 bills.  So I stopped at a bank close to where I live.  It’s a small community bank but not one that I have frequented before.  I went up to the teller gave her a $10 bill and asked her for change. What A Bank – No Account – […]

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Several years ago I was listening to a speech by the late Gene Schwartz, a great copywriter.  He had spoken to people at the Philips Publishing Company in 1993.  During his talk Gene mentioned a time management technique that caught my attention. A Simple and Powerful Time Management Technique This technique was so simple.  I […]

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