Word Crafters Copywriting and Marketing |

Oct/11

25

What Steve Jobs Said That Made Me Pay Attention

In my July Post I asked who and what are robbing you of your greatness.

On October 5 Steve Jobs died.  Since then many people have commended him for his great work with Apple, Next and Pixar.  I read much of what they have written.

Of all that I have read about Steve, one thing has really stood out.  It wasn’t written about him.  It was actually something he said in his commencement address at Stanford University in 2005.

A Change in Steve Jobs’ Life at Seventeen

Toward the end of his speech he talked about what he heard someone say when he was 17 years old.  Then he went on to say:

“Since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

That really hit home for me.  Since then I have thought about that frequently.  In those few words Steve was saying exactly what I said in my July Blog post.  Clearly he was not settling for the good things he could do in life.  He wanted to do those things which he was great at doing and those things which he was truly passionate about.

If you look at his life, I think that you will agree that

He Truly Did That

Look at what he did with Apple when he first started it with Steve Wozniak.

When he was fired by Apple in the 1980’s he went on to start NEXT which has become the framework for the way Apple is today.  Afterwards he started Pixar which has been at the forefront of animated movies Like Toy Story.

Then he went back to Apple.  Along came ITunes, the IPOD, the IPhone and the IPAD.  Each one better than the one before.

I truly believe that Steve lived each day doing what he wanted to do that day.  We have all benefitted from Steve and what he accomplished.

Now I ask you.  Are you doing each day what you truly want to do?  If not, what changes will you have to make to do so?

Much Success,

Bob Paroski

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