| Listen Did You
Hear It?
Listen Did You Hear
It?
What? You Ask. What Was I Supposed To Hear? Just The Sound Of Sales Coming In As You Have Read This Far. You say that there have been no sales. No sales from either your latest sales letter or from your website. Well then - would it be safe to assume that your sales are less than expected? Otherwise - You wouldn't have had any reason to read this far, would you? Do you feel that you are not getting a payback from the money you have spent on your marketing and/or sales letters? Do you find that your website is not producing as well as you feel it should? What
Is The Cost To You And Your Business?
You
may not be targeting the right people.
Your sales letters and website may not captivate your customers' attention and entice them to buy what you offer. Or those you contacted may put off buying your product until much later. The answer to the first is easy. Research your targeted market and get your product and your offer in front of the right people. It's the second reason that I want to focus on with you. It is unfortunate but most sales letters and websites are not as effective as they can be. They don't connect with the reader and don't grab them emotionally. When a sales letter arrives in the mail, it must get by the prospect's intial filter - "Is this worth my time reading?" If it does not, it ends up in the prospect's circular file destined to adorn that landfill fifty miles away. There the only ones with a chance to see it are the gulls looking for a handout or the rats that may use it to line the holes that they call home. If it gets through the prospect's initial filter, then a sales letter must entice the prospect not only to buy your product but also to buy it now, It has all of 2 or 3 minutes to do this. If it doesn't, it ends up in the prospect's circular file and on the way to Mr. Rat or Ms. Gull at that landfill fifty miles away. A website is slightly different. There is no fear that its wording will end up with Mr. Rat or Ms. Gull at the landfill. However a website is less forgiving. If it does not catch your prospect's attention within the first four to eight seconds after clicking on it, the prospect is gone. One missed sale after another. Why does this happen? Most sales letters and web pages are ineffective sales vehicles. They just don't work. They don't produce the sales that were expected. That leaves you and others like you throwing your hands up in the air. What can you and they do to let prospects know how great your products are? How can you get the sales you want and know are possible?
The design of your sales letter and website are critical. Also the message in your sales letter and on your website has to be crafted to grab your prospect's attention and not only to get them to buy but to buy right now. How
Do We Accomplish This?
First - Let me explain that I do not believe that you drive sales by over-exaggerating the benfits of a product. You don't say "Our product is 2,000 times better than our competitor's" unless you can prove the claim. You also don't get the attention of a prospect by using the same type of sales letter or website that everyone else does. Then what do we do?
How can I help you?
My name is Bob Paroski. I am a copywriter. I have been interested in copywriting all of my life. Since 1994 I have been studying the field closely. I guess you can say that I have been preparing all of my life for a career as a copywriter. My
Education
My Bachelor's degree is in English. Throughout my adult life I have been writing and I have been told I write very well. Life
Long Learning
My education did not stop when I left college. I realized long ago that I will never know everything. That has led me to study a wide range of subjects. There is almost no subject I am not interested in. I read voraciously. The only thing which bores me is really technical writing. I have difficulty getting through it. Expert
Interviewer
Earlier in life I found that many people sought me out to let me know of problems they were having. Initially I would give them answers. Normally I would tell them what I would do if I were in their situation. I never could understand the reason that they would not follow my recommendations. It wasn't until some time later that I realized I wasn't a good listener. That led me to learn all I could about listening. I put what I learned into practice and became a good listener. Now I hear not only what another is saying but also what their body language and expressions are telling me. I also learned that to be a good listener, I had to know the right questions to ask. So I studied and became skilled at the art of asking questions. In the process I became an expert interviewer. Frequently people I just meet open up and tell me many things about themselves that they never have told even to their closest friends. What Makes People Act The Way They Do?
I always wanted to know the reasons people act the way they do. So I spent quite awhile learning all that I could about Behavioral Styles. That coupled with my questioning and listening skills added to my interviewing ability. Research
I never want to be wrong. I always want to know as much as possible about every area that I can. So I do quite a bit of research. I learn as much as I can about a subject before I offer an opinion. Perhaps this is a weakness. Frequently I learn too much. My
Work Has Reinforced My Interviewing, My
Understanding and My Research Skills Throughout my life the work I have done has enabled me to hone each of these skills. I spent many years in the insurance industry working with people. I moved on to coaching people during the infancy of the coaching industry. Most recently I have been in the mortgage industry. In both the coaching industry and the mortgage business I have written sales letters and marketing materials to build my business. How
Do I Use My Skills To Create Sales For You?
In
your business there is no margin for error. The sales have to
come quickly. There is no other alternative. You
can't
guess what it will take for your prospects to buy from you.
You
have to know. Your message has to be put in their language so
that not only will they buy but that they will buy now.Research
My first step is to research your product. I want to become totally familiar with it. I want to reach a point where I know more about it than even perhaps you do. Interviewing
Next I will interview you and your top sales people. I want to find out from all of you what is so great about your product. The information I obtain from my research and from my interviews with you and your top sales people will help me key on what is truly unique about what your product offers. This may be something you never realized. Then I'll contact some of your past and present customers and interview them. Not only do I want to talk to those who have raved about your product but also those whom you may not have heard from. Crafting
Your Message
My own research and the information I obtain from my interviews will enable me to craft a message for your product. A message so powerful that when presented to your ideal customers, they will jump at the opportunity to buy it. There is no stumbling around in this process. There is no guessing what might trigger your customers to buy. Your customers will be convinced that they made the decision to buy from you on their own. Isn't It Time . . .
you stopped losing sales because you don't have the right message? Let's start to craft your message so that you can get those sales that you dreamed were possible. I will give you a competitive advantage and help you get the best that your product offers. I will structure your message not only to appeal to all potential customers but to grab them and make them realize that if they don't buy what you offer right now they are losing out. It's critical to use every weapon in your arsenal to get your customers to buy now. If you haven't realzed it yet - When I am working for you, I have a vested interest in the work I do. See - I want more of your business. So I am looking at your business as if I am your partner. The goal I have in mind the entire time I work on your project is to create a message that will bring you the greatest return. My services are not cheap. There are other copywriters who work for far less. I can guarantee you this. You are going to find that your investment in me crafting your message will be the best you ever made. My
Guarantee
What is my guarantee to you? It's really simple - If the message I create for you does not bring in the sales we expect, I will rework it until it does. One
Caution
I
do not work with every prospective client who contacts me. If
the
match isn't good, it's not worth the client's or my time for us to try
to work together.I only craft messages for ethical products or services. If I don't believe in your product or service, then I won't be able to work with you. How Do
We Get Started?
The best way is for us to get to know each other better. I would like to get to know a little about you and your business. You have the opportunity to get to know me. We can see if we're a good match to work together. So I offer a free 45 minute phone consultation. (The value of this is $337.50.) During our conversation I also will find out what you desire to accomplish. I also will give you marketing ideas. It may be that all you need is a minor tweak in your current message to get the outcome you want. You may be able to make that change on your own. Feel free to email me. For faster results please feel free to call me.
How much longer are you going to wait? How much more money are you going to lose out on because of missed sales? You have nothing to lose and everything to gain. Let's get going. Again you can reach me at 630-517-0570 or at bob@wordcrafterscopywriting.com. I look forward to hearing from you. Sincerely, Bob Paroski Word Crafters Copywriting and Marketing, Inc. 1684 Valley Forge Ct. Unit C Wheaton, IL 60189 P.S. Do you really want to lose another sale because of an ineffective sales letter or website? P.P.S. It's time for your vision of your company to become a reality. Copyright
© 2008 Word Crafters Copywriting and Marketing, Inc.
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