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Attention Marketing Managers and Business Owners:

What If There Was a Way . . .

 . . . to Make The Sales You Always Dreamed of?

 . . . to See This Sales Growth Enable Your Company Become All You Know It  Can Be?

. . . to See The Dreams You Have for Your Company Become a Reality?

 There is a way and you can realize all three faster than you imagined.

It is likely your company is making sales right now . . . but less than expected . . . and less than you know are possible.

You have run marketing campaigns.   However, the number of sales you hoped for from these marketing campaigns were not there.

You have begun to believe this is all you can expect.  This is the way it is supposed to be.

Yet you see those other companies . . . those mavericks that regularly report record sales for every product or service they have.  They even exceed the sales forecast for their new products and services shortly after they’re introduced.

This frustrates you.  How does this happen?  How do these mavericks do it and your company doesn’t?

Let’s look at marketing and sales a little more closely.  In the process we’ll see what you can do to move your company from where it is into the category of a maverick for your industry.

The starting point for sales for any company is marketing and every marketing campaign is the critical ingredient here.

 The Goal of Any Marketing Campaign is Simple –

to Generate the Most Sales of Your Product or Service Possible

When you think about it more closely, there are only two things you have to do in any marketing campaign to generate the most sales possible:

1.  You have to target the right prospects and customers – those people who really need and want your product or service.

2.  Your sales letters, emails and website have to catch the attention of these prospects and customers.  they have to entice them to buy what you offer right now . . . if they don’t . . .your prospects and customers may decide to buy later or not at all.  Worst case – they may buy from your competitor.

How do you catch your prospects’ and customers’ attention and get them to buy right now?

  • The messages in your sales letters and emails and on your website have to be written specifically for them.  These messages have to clearly state the benefits they will get from your product or service and why it is going to be disastrous for them not to buy now.
  • Your product or service has to be something they have to have right now.  If they delay or don’t buy at all they will have problems.  They will end up suffering.

When you do anything less than that . . . you will not make the sales you anticipated.

Look at the messages in the sales letters, emails and websites you see daily.

When you see these you suddenly realize . . .

Most Sales Letters, Emails and Websites

Are Ineffective Sales Vehicles

Why is that?

  • The messages developed by copywriters do not connect with a large number of people.
  • Not enough research was done to reveal why the prospect or customer needed the product or service.
  • There is no real indication why each person would suffer if they didn’t buy now.
  • The copywriter tried to make up for it through the words used and the tone of the message.
  • Language and tone only connect with a small percentage of people and turn many more off.

Every day we are bombarded by messages like this.  We have come to expect this is all we can get and there is no hope for anything better.

Let me tell you right now.

It Doesn’t Have to Be That Way

You don’t have to settle for this.  You have the right to a great marketing campaign.  One that can be a key ingredient in generating the sales you always desired.  Let’s look at the pieces in a campaign like this.

You Have to Capture Their Attention Immediately

By the time your prospects and customers finish reading your sales letter, email or website . . . or maybe even before

They Are Ordering Your Product or Service

The design of your sales letter, email or website are critical.  More importantly . . . the message in your sales letter, email or on your website has to be crafted to grab your prospect’s or customer’s and attention and not only get them to buy but buy right now.

How Do We Accomplish This?

First – there cannot be any hype in your message.  That may work with some people but it turns most off.  Also – you don’t drive sales by over-exaggerating the benefits of a product or service.  You don’t say “Our product or service is 2,000 times better than our competitor’s” unless you can prove it.

Second – You also don’t get the attention of a prospect or customer by using the same type of sales letter, email or website everyone else does.

Then what do we do?  We need to know

  • each prospect and customer at the deepest possible level.
  • what motivates them and what turns them off.
  • what will be necessary to get each prospect and customer to buy right now.

How I Can Help You

My name is Bob Paroski.  I am a direct response copywriter.  All my life I have been interested in copywriting and I have been studying the field closely since 1994.  I started focusing on copywriting for others in 2008.  My background and skills will give you confidence in how I can help you:

  • A Bachelor’s Degree in English
  • A student of Life Long Learning with a desire to learn as much as I can about a wide variety of subjects
  • A voracious reader
  • An expert interviewer who asks the right questions and listens attentively to every response
  • A deep knowledge of Behavioral Styles and understanding of why people do what they do
  • A thorough researcher who finds out as much as possible about every subject

How Do I Use My Skills to Create Sales for You?

In your business there is no margin for error.  Sales have to come quickly.  There is no other alternative.  You can’t guess what it will take for your prospects and customers to buy from you.  You have to know.  Your message has to be put in their language so tehy will buy and buy now.


Your product or service will be thoroughly researched.  My goal is to reach a point where I know more about your product or service than everyone else and possibly even you.


You and your top sales people know what makes your product or service great.  Interviewing you and the key people in your company will help me identify what is truly unique about what your product or service offers.  I may find out it’s something you never realized.

Most probably some of your present and past customers will  be contacted and interviewed.  Not only will it be those who have raved about what they bought but those whom you may not have heard from.

Crafting Your Message

My research and the information I obtain from my interviews will enable me to craft a message for your product or service . . . A message so powerful that when presented to your ideal prospects and customers they will jump at the opportunity to buy it.

There is no stumbling around in this process.  there is no guessing what might trigger your prospects or customers to buy.  They will be convinced they made the decision to buy from you on their own.

Isn’t It Time . . .

you stopped losing sales because you don’t have the right message?  Let’s start to craft your message so you can get those sales you always dreamed possible.

You will have a competitive advantage.  This will help you get the most sales you can expect from your product or service.  Your message will not only appeal to all potential customers.  It will also grab them and make them realize if they don’t buy what you offer right now they are losing out.

It’s critical to use every weapon in your arsenal to get your prospects and customers to buy now.

If you haven’t realized it yet – When I am working for you, I have a vested interest in my work.  See – I want more your business.  So I am looking at your business as if I am a partner.  the goal I have in mind the entire time I work on your project is to create a message that will bring you the greatest return.

My services are not cheap.  there are other copywriters who work for far less.  i ca guarantee you this.  You are going to find your investment in me crafting your message will be the best you ever made.

My Guarantee

What is my guarantee to you?  It’s really simple . . . if the message I write for you does not bring in the sales we expect, I’ll rework it until it does.

One Thing You Need to know Upfront

We may decide not to work together.  If the match isn’t good, it’s not worth your or my time to work together.

I only craft messages for ethical products or services.  If I don’t believe in your product or service, then I won’t be able to work for you.

How Do We Get Started?

Let’s get acquainted.  I would like to know a little about you and your business.  You have the opportunity to get to know me.  We can see if we’re a good match to work together.

So I offer a free 45 minute phone consultation.  (The value of this is $337.50.)  During our phone conversation you can tell me your goals.  I can give you marketing ideas.  it may be that all you need is a minor tweak in your current message to get the outcome you want.  You may be able to make that change on your own.

Feel free to email me.  For faster results please call.  I look forward to connecting with you.

Free 45 Minute Phone Consultation

Call me at 630-517-0570


email me at


How much longer are you going to wait?  How much more money are you going to lose because of missed sales?

You have nothing to lose and everything to gain.

Let’s get going.

I look forward to hearing from you.


Bob Paroski

Word Crafters Copywriting and Marketing, Inc.

1684 Valley Forge Ct.

Unit C

Wheaton, IL 60189

P.S.  Do you really want to lose another sale because of an ineffective sales letter, email or website?

P.P.S.  It’s time for your vision for your company to become a reality.

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